PASSION GEEKS

About PASSION GEEKS

■ What does the company do? When is it needed?

In a nutshell, PASSION GEEKS is a food and beverage company dedicated to preserving and sharing traditional Japanese cuisine — including eel, yakiniku, and tempura — as part of Japan’s UNESCO-recognized Washoku culture. As the core restaurant operating company within the mum Group, it is headquartered in Kita-Nagoya City, Aichi Prefecture.

👉 Real-world applications and use cases

• Premium eel dining (Unagi Yondaime Kikukawa) — The signature dish "Ippon Unagi" (whole eel) is prepared and grilled over charcoal in front of guests by skilled craftsmen. With locations at major venues like Midland Square, Haneda Airport, and Tokyo Station — as well as restaurants in Taiwan, Hong Kong, Macau, Thailand, Singapore, South Korea, and China — this is a globally recognized Japanese dining brand.

• Accessible eel cuisine (Unagi no Nakasho) — Using carefully sourced eel from the mum Group's wholesale arm, Nakasho Shoten, this brand brings authentic eel dishes to a broader audience at accessible price points.

• Diverse Japanese dining — Brands including "Waniku" (yakiniku/shabu-shabu), "Tempura Izakaya NAKASHO," "Itaba Sakaba Sakana," and "Tenman" cover a wide range of Japanese culinary traditions across various dining occasions.

💡 Did you know? PASSION GEEKS upholds the craftsman's philosophy of "a lifetime mastering the skewer, a lifetime mastering the cut, a lifetime mastering the grill." Every guest experience is designed to go beyond a meal — creating a lasting memory rooted in hospitality.

■ Office Locations

Domestic locations: Head office + restaurant locations nationwide

Overseas presence — As the restaurant operating arm of the mum Group, PASSION GEEKS operates "Unagi Yondaime Kikukawa" locations across Taiwan, Hong Kong, Macau, Thailand, Singapore, South Korea, and China, actively expanding Japanese food culture throughout Asia.