Hakubaku Co., Ltd.

Manufacturer Tokyo Headquarters, Asia, Japan 420 employees Since 1941 Capital 98 Million Revenue 22,300 Million

About the Company

What is Hakubaku Co., Ltd.?

■ What kind of company is it? In what situations is it needed?

🌾 In a nutshell, it is "The Kokumotsu Company" that pursues the deliciousness and health benefits of grains, including barley, glutinous barley, mixed grains, noodles, barley tea, grain flour, and rice.
📖 Business Description: Founded in 1941. Based on the founder's belief that "barley is the source of health," the company has been continuously pursuing the palatability of barley. Currently, it handles a wide range of grain products, including polished barley (barley, glutinous barley), mixed grains, Japanese noodles (udon, soba, somen, etc.), barley tea, grain flour, and ready-to-eat foods such as retort-pouch rice porridge.
🍚 Practical Usage Scenarios:
- Health-oriented barley products like "glutinous barley," "pressed barley," and "Honebuto Family" that are mixed with white rice
- Mixed grain rice like "Delicious Sixteen Grain Rice" that adds color to everyday meals
- Japanese noodle products like "Hatsukama Udon," "Kinu no Shokutaku," and "Abare Houtou" that support Japan's traditional noodle culture
- Non-caffeinated barley tea and grain tea consumed year-round
- Commercial-use grain flour
💡 You'll find us in unexpected places: Hakubaku provides about 60% of the edible barley (polished barley) such as glutinous barley and pressed barley sold in Japan (based on sales amount, according to 2024 Intage SRI+ data).

■ Location Information

📍Tokyo Headquarters 14th Floor, Tokyo Parkside Building, 5-8-40 Kiba, Koto-ku, Tokyo
📍Yamanashi Headquarters 4629 Nishihanawa, Chuo City, Yamanashi Prefecture
📍Other sales offices in major cities across Japan

□ Representative Group Companies

🇦🇺Hakubaku Australia Pty Ltd.

🇺🇸Hakubaku USA, Inc.

🇨🇳Shanghai Hakubaku Co., Ltd.

For Those Considering Joining Us

Bringing “Health” to the World from Yamanashi

Headquartered in Yamanashi, Hakubaku is expanding its business beyond Japan through a variety of initiatives. These include product development and manufacturing at our facilities in Yamanashi, overseas market development led by our International Business Division at our Tokyo headquarters, and the production and export of organic wheat products through our overseas affiliates.

Among our products, barley is an ingredient with functional properties that support good health. To contribute to the health and well-being of people around the world, we conduct ongoing basic research and develop new applications for barley and other ingredients.

Senior Employees Taking on the Challenge of Expanding into Their Home Countries

Our official recruitment website also features interviews with employees who have taken on responsibility for the Vietnamese market after joining Hakubaku. They share their experiences, including the challenges and rewards of developing new overseas markets.

The language skills, cross-cultural understanding, and unique perspectives possessed by international students can be significant assets—not only for expanding overseas operations but also for future initiatives, such as sourcing raw materials from around the world.

Take on the Challenge of Contributing to the Health of People Around the World!

For those who want to be part of the bigger mission of bringing Japan’s healthy barley-based meals and traditional Japanese noodle culture to people around the world, Hakubaku offers an exciting field full of opportunities to take on new challenges. Join us in unlocking the potential of grains and bringing their benefits to more people around the world!

Choosing where to start your career among the many companies out there can be a difficult decision. However, we encourage you to take your time and think carefully about your job search, as it will have a significant impact on your future. Consider where you see yourself five or ten years from now and what you want to achieve in your career.

Hakubaku’s overseas business is still just getting started! If you share our corporate philosophy and are ready to take on challenges and make your own mark, come grow with us as we strive to become a company that represents Japan on the global stage.

Key Figures

Year of Establishment

1941

Capital (Million Yen)

Current # of Employees

420

Revenue (Million Yen)

22,300

Key stats

Average Age of Employees

Women v Men ratio

Japanese v Non-Japanese Ratio

# of Fresh-Grad Hired in Past 3 Years

Domestic v International Sales Ratio

Almost entirely domestic (overseas being strengthened)

Locations

Location details are not available yet

A Google Map will appear here when an office address is available.

Office Pictures 4

Tokyo Headquarters

Yamanashi Headquarters

About Our Business

Domestic Food Business: Japan’s No. 1 Retail Share in Barley & Multigrain Products

Hakubaku is the category leader with the No.1 market share in the domestic rice-related (barley and mixed grains) market. In addition to long-selling products like "Mochi Barley," "Pressed Barley," and "Delicious Sixteen-Grain Rice," we continue to create barley and mixed grain products that meet the times and needs. We are also focusing on research into the functionality (benefits) of barley, creating value that makes customers say "this tastes great" and "this is good for me" about grains.

Niche Specialty Foods Business Expansion

In addition to barley and mixed grains, we offer a wide lineup that enriches everyday dining, including noodles made from grains, barley tea, and ready-to-eat porridge products (RTE foods), supporting not only health-consciousness but also easy cooking and a rich dietary life.

From products for general customers to raw material proposal sales

In addition to products sold in supermarkets, we have a wide range of clients, including dining establishments (restaurants, etc.), convenience stores, and other food manufacturers! We also disseminate product-related information such as recipe proposals and food education content.

Overseas Business: Bringing "Hakubaku (The Joy of Grains)" to as many people around the world as possible!

In Hakubaku's overseas business, we aim to have as many people around the world as possible experience the "joy of grains (deliciousness, health, convenience, etc.)" by eating them.

Currently, it is still a small market, but we are expanding our product offerings centered around our bases in Australia, the United States, and China, tailored to the food culture of each country. How can we match Japanese food culture while adapting it to the local food culture?
We are looking to take on this challenge with individuals who have a pioneer spirit.

Company's Recommended Points: Health Management, Food Education, Sports Support, etc.

【1】Health Management ~Promoting Health for Both Customers and Employees~

We are recognized annually in the "Health and Productivity Management Outstanding Organization (Large Enterprise Category)" and are committed to the health of each employee.
For example, to detect illnesses early, the company partially covers the optional fees for health check-ups, and we conduct exercise and nutrition programs within the company.

Additionally, systems like the five consecutive days off contribute to both mental and physical health.

【2】Food Education ~Thinking About Manufacturing~

We conduct food education programs for local students, as well as programs where participants cultivate "black rice," one of the raw materials we use, in rice paddies. Employees also participate, leading to a deeper understanding of manufacturing.

【3】Sports Support

We believe that supporting local professional sports teams revitalizes the community. We also believe that having professional athletes nearby inspires children's dreams, so we support professional sports teams.
We even give away match tickets to employees!

Perks / Benefits

Health insurance

Internship