Hakubaku Co., Ltd.
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What is Hakubaku Co., Ltd.?
â What kind of company is it? In what situations is it needed?
ðŸ In a nutshell, it is "The Kokumotsu Company" that pursues the deliciousness and health benefits of grains, including barley, glutinous barley, mixed grains, noodles, barley tea, grain flour, and rice.
ð Business Description: Founded in 1941. Based on the founder's belief that "barley is the source of health," the company has been continuously pursuing the palatability of barley. Currently, it handles a wide range of grain products, including polished barley (barley, glutinous barley), mixed grains, Japanese noodles (udon, soba, somen, etc.), barley tea, grain flour, and ready-to-eat foods such as retort-pouch rice porridge.
ð Practical Usage Scenarios:
Health-oriented barley products like "glutinous barley," "pressed barley," and "Honebuto Family" that are mixed with white rice
Mixed grain rice like "Delicious Sixteen Grain Rice" that adds color to everyday meals
Japanese noodle products like "Hatsukama Udon," "Kinu no Shokutaku," and "Abare Houtou" that support Japan's traditional noodle culture
Non-caffeinated barley tea and grain tea consumed year-round
Commercial-use grain flour
ð¡ You'll find us in unexpected places: Hakubaku provides about 60% of the edible barley (polished barley) such as glutinous barley and pressed barley sold in Japan (based on sales amount, according to 2024 Intage SRI+ data).
â Location Information
ðTokyo Headquarters 14th Floor, Tokyo Parkside Building, 5-8-40 Kiba, Koto-ku, Tokyo
ðYamanashi Headquarters 4629 Nishihanawa, Chuo City, Yamanashi Prefecture
ðOther sales offices in major cities across Japan
â¡ Representative Group Companies
ðŠðºHakubaku Australia Pty Ltd.
ðºðžHakubaku USA, Inc.
ðšð³Shanghai Hakubaku Co., Ltd.
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Domestic Food Business: Japanâs No. 1 Retail Share in Barley & Multigrain Products
Hakubaku is the category leader with the No.1 market share in the domestic rice-related (barley and mixed grains) market. In addition to long-selling products like "Mochi Barley," "Pressed Barley," and "Delicious Sixteen-Grain Rice," we continue to create barley and mixed grain products that meet the times and needs. We are also focusing on research into the functionality (benefits) of barley, creating value that makes customers say "this tastes great" and "this is good for me" about grains.
Niche Specialty Foods Business Expansion
In addition to barley and mixed grains, we offer a wide lineup that enriches everyday dining, including noodles made from grains, barley tea, and ready-to-eat porridge products (RTE foods), supporting not only health-consciousness but also easy cooking and a rich dietary life.
From products for general customers to raw material proposal sales
In addition to products sold in supermarkets, we have a wide range of clients, including dining establishments (restaurants, etc.), convenience stores, and other food manufacturers! We also disseminate product-related information such as recipe proposals and food education content.
Overseas Business: Bringing "Hakubaku (The Joy of Grains)" to as many people around the world as possible!
In Hakubaku's overseas business, we aim to have as many people around the world as possible experience the "joy of grains (deliciousness, health, convenience, etc.)" by eating them.
Currently, it is still a small market, but we are expanding our product offerings centered around our bases in Australia, the United States, and China, tailored to the food culture of each country. How can we match Japanese food culture while adapting it to the local food culture?
We are looking to take on this challenge with individuals who have a pioneer spirit.
Company's Recommended Points: Health Management, Food Education, Sports Support, etc.
ã1ãHealth Management ~Promoting Health for Both Customers and Employees~
We are recognized annually in the "Health and Productivity Management Outstanding Organization (Large Enterprise Category)" and are committed to the health of each employee.
For example, to detect illnesses early, the company partially covers the optional fees for health check-ups, and we conduct exercise and nutrition programs within the company.
Additionally, systems like the five consecutive days off contribute to both mental and physical health.
ã2ãFood Education ~Thinking About Manufacturing~
We conduct food education programs for local students, as well as programs where participants cultivate "black rice," one of the raw materials we use, in rice paddies. Employees also participate, leading to a deeper understanding of manufacturing.
ã3ãSports Support
We believe that supporting local professional sports teams revitalizes the community. We also believe that having professional athletes nearby inspires children's dreams, so we support professional sports teams.
We even give away match tickets to employees!