YAMARIA Corporation
Manufacturer
190 名
設立 1959
資本金 98 億円
売上高 40 億円
会社について
【About YAMARIA Corporation】
■ What kind of company is it, and when is it needed?
YAMARIA Corporation is a fishing tackle manufacturer that handles everything from planning and development to manufacturing and sales. Our in-house brands, “YAMASHITA” and “Maria,” are highly regarded by fishing enthusiasts both in Japan and around the world.
■ What type of company is it?
With around 190 employees, our headquarters is located in Yokosuka, Kanagawa Prefecture. Our products are exported to over 40 countries worldwide. Many employees are passionate anglers themselves, which drives a strong user-centered product development culture. Even young staff can be involved in product planning and development—our open and collaborative work environment is one of our biggest strengths.
■ Where can you work?
You will have opportunities to work not only at our main factory in Yokosuka, Kanagawa Prefecture, but also at our Yokohama office and sales branches in Osaka and Fukuoka. While manufacturing and planning positions are primarily based in Kanagawa, sales positions allow you to engage in community-focused activities across different regions.
■ Who can apply?
We are currently hiring students graduating in March 2026.
■ Mission: What is the company’s purpose?
Our mission is to “deliver the joy of fishing to people around the world.” We create products and services that support everyone from professional anglers to beginners, always focusing on the joy of fishing.
興味を持っていただいている学生のみなさんへ
数字で見る
設立（年）
1959
資本金 (億円)
98
従業員数 (人)
190
売上高 (億円)
40
事業について
1
Planning, Development, Manufacturing, and Sales of Fishing Tackle by YAMARIA
Manufacturing and sales of fishing tackle and gear (Industry category: Sporting goods, toys, and others), lures, Egi (squid lures), Sabiki rigs, various squid hooks and sets, bait, octopus/tachiuo gear, fishing lines, sinkers, clips, and other fishing accessories.
【Key Features】
- Fully integrated in-house system from product planning to sales
- Export to over 40 countries, catering to fishing fans worldwide
- Active involvement in fishing events, product promotions, and field testing
- Strong commitment to SDGs and environmental sustainability
【Key Features】
- Fully integrated in-house system from product planning to sales
- Export to over 40 countries, catering to fishing fans worldwide
- Active involvement in fishing events, product promotions, and field testing
- Strong commitment to SDGs and environmental sustainability
2
YAMASHITA
A top brand in squid fishing (Egi). Known for the popular “Egi-Ō” series.
3
Maria
A brand specializing in saltwater lures, used for ocean fishing.
4
What Makes YAMARIA Special
🦑 A Global Leader in Squid Fishing Gear – Since 1941
With over 80 years of history, YAMARIA is a trusted name in the fishing industry. Our products are loved by anglers worldwide for their quality and innovation. Combining traditional fishing gear craftsmanship with cutting-edge biological research, we are strongly committed to quality through our fully in-house production system from R&D to manufacturing and sales. We’re not just manufacturers—we’re fellow anglers developing fun and effective gear, inspired by customer feedback and our own fishing experiences. As a pioneer in saltwater lure fishing, YAMARIA continues to create new fishing styles and sources of excitement for customers.
🇯🇵 Uncompromising "Made in Japan" Quality
Our Maria brand lures are designed, developed, manufactured, and packaged entirely in Japan. Many of our employees are avid anglers themselves, which fuels creative product ideas from an angler's point of view. Our facilities and technical expertise allow us to quickly turn ideas into reality. This passion for high-quality craftsmanship leads to the smiles of our customers around the world. Our teams work across departments, exchanging knowledge and supporting one another to achieve shared goals.
💪 A Supportive and Fulfilling Workplace
New employees receive hands-on OJT (on-the-job training), where they learn work processes, company know-how, and essential fishing knowledge. Seniors are approachable and supportive, creating an environment where newcomers can grow steadily. We also embrace a corporate culture based on three key slogans:
“Let’s try it first!”
“Always think positively!”
“Be cheerful, fun, energetic—greet with a smile and create a joyful workplace!”
This mindset is deeply rooted throughout the company, encouraging everyone to take initiative. We dream of becoming “the world’s number one lure manufacturer.” Together, we’re building a workplace where everyone can grow, challenge themselves, and find true meaning in their work.
With over 80 years of history, YAMARIA is a trusted name in the fishing industry. Our products are loved by anglers worldwide for their quality and innovation. Combining traditional fishing gear craftsmanship with cutting-edge biological research, we are strongly committed to quality through our fully in-house production system from R&D to manufacturing and sales. We’re not just manufacturers—we’re fellow anglers developing fun and effective gear, inspired by customer feedback and our own fishing experiences. As a pioneer in saltwater lure fishing, YAMARIA continues to create new fishing styles and sources of excitement for customers.
🇯🇵 Uncompromising "Made in Japan" Quality
Our Maria brand lures are designed, developed, manufactured, and packaged entirely in Japan. Many of our employees are avid anglers themselves, which fuels creative product ideas from an angler's point of view. Our facilities and technical expertise allow us to quickly turn ideas into reality. This passion for high-quality craftsmanship leads to the smiles of our customers around the world. Our teams work across departments, exchanging knowledge and supporting one another to achieve shared goals.
💪 A Supportive and Fulfilling Workplace
New employees receive hands-on OJT (on-the-job training), where they learn work processes, company know-how, and essential fishing knowledge. Seniors are approachable and supportive, creating an environment where newcomers can grow steadily. We also embrace a corporate culture based on three key slogans:
“Let’s try it first!”
“Always think positively!”
“Be cheerful, fun, energetic—greet with a smile and create a joyful workplace!”
This mindset is deeply rooted throughout the company, encouraging everyone to take initiative. We dream of becoming “the world’s number one lure manufacturer.” Together, we’re building a workplace where everyone can grow, challenge themselves, and find true meaning in their work.